Sunday, August 28, 2016

The Faithful Platform and Video Testimonials

The Faithful Platform uses VocalReferences to collect video testimonials
The Faithful Platform assists young couples in the difficult task of finding an appropriate engagement ring at an affordable price.  As their website claims they offer a number of services which take the worry out of finding the right engagement ring; from a 30 day free trial to free shipping and a money back guarantee if the couple is not completely satisfied.

Another happy couple brought to you by Vocalreferences video testimonial app
In order to gain traction in this very competitive and lucrative marketplace the Faithful Platform makes use of video testimonials.   On their website they have organized these video testimonials under the heading The Proof. Through the voices and faces of their satisfied customer the Faithful Platform captures the essence of what they are trying to accomplish - making young couples happy with their purchase decisions.

Video testimonial example collected using VocalReferencesTheir gallery of video testimonials provides the website visitor with authentic and candid reviews of the the Faithful Platform service.  Often when we are asked what added value video testimonials bring to an online business, we point them to the Faithful Platform website as example.  Video testimonials portrays an authentic, realistic and candid opportunity for customers to speak from the heart and give an emotional testimony of what they think of the business.  This is the best way a business can use the "Voice of the Customer"  to promote their business in a powerful and genuine way.  We invite you to check out some of their video testimonials and see how the Faithful Platform has managed to use video testimonials to their advantage.

Monday, August 22, 2016

Cora Design uses video testimonials to promote their online business

Cora uses VocalReferences video testimonials to promote her creative and authentic clothing products.

Cora Design is the brainchild of artist Corinna Carrara.  Corinna who studied art and fashion has managed to meld her two passions with tribal art to offer a line of very unique clothing products for sale.  The tribal art is integrated into the clothing in creative ways and the results are clothing and other accessories which are colorful and full of meaning.

The Cora website describes Corrina's work as follows:

"CORA design is the art of tribal patchwork on clothing. A manifestation of the artist, Corinna Carrara. Colored shapes of fabric are cut and overlapped, seeking the harmony of each cloth. Each design is unique and completely crafted by hand. Handmade patterns, embroidery, painting, screen printing, hand-dyed fabrics, and more..."

The website offers for sale various products including hoodies, t-shirts, dresses and more.

Video testimonial example form Cora Design
As part of the website Corinna has added customer testimonials to the site to demonstrate the feedback she has received from her customers.  Included in her testimonials is a video testimonial from a very happy customer.  Viewing a video testimonial brings another dimension of authenticity to the displayed testimonials.  

Adding video testimonials to a website can be a onerous task.  VocalReferences has simplified the process with its suite of video testimonial capture, display and sharing tools.

If you would like to learn more and or try out VocalReferences, check out our website at

Wednesday, August 10, 2016

Testimonial example of the week #1

We've got some creative customers finding new and interesting ways to use VocalReferences.  Every day I'm amazed at what our users can do with the testimonial tools that we have designed and developed.  I have been thinking that sharing our customer's creativity may be a great opportunity for those who are just getting started with websites and testimonials or those who are looking to improve or enhance how they are using testimonials on their websites.

This week, I thought I'd start with All My Lashes.  They joined the VocalReferences family just last week and already they have put together an interesting testimonial page.

Testimonial Examples via All My Lashes
All My Lashes Testimonial Page

All My Lashes decided on building a testimonial page.  They have included testimonials displayed via the VocalReferences app as well as reviews from Yelp.  In addition they created a unique button to solicit visitors to submit testimonials.

With url links provided as part of the VocalReferences testimonial toolset, you can build any type of button or use any type of graphic and then link it with a VocalReferences URL link.

We'd love to hear your feedback so don't hold back and let us know what you think.

Tuesday, April 29, 2014

How to Get Testimonials and Not Fake It

Customer Testimonials continue to be an ideal way to enhance your brand, business or product offerings. As many marketing bloggers have already reported having testimonials on your website or landing page can have a real impact on sales and conversions.  Online marketing professionals are now determining when and where is the optimal time and place to present the visitor with a testimonial, to further increase their conversion rates.

Recently I came across an article which summarized how to collect and get testimonials.  The author made many good suggestions about collecting testimonials however the author made it clear that are those who find the task of collecting testimonials so difficult that they are willing to write them on their own or pay someone (for as low as $5) to write them.  Putting aside the moral dilemma with paying someone to write a testimonial, I would like to suggest that getting testimonials should not require you to hire someone or resort to a fake testimonial.  What is required is a change in mindset and the right tools.

Most of us who are in the business of selling something spend many hours thinking about what is the best way to market our product or services to encourage people to buy.  Presentation, message, pricing, promotion & location are some of the factors we manipulate to build sales and conversions.  If I were to tell you that having someone say something nice about you or your product would increase your sales by 20% or more would you not spend the time or effort to capture that nice comment from your customer.  Is this not enough of an incentive to make collecting real testimonials a priority?

It's well known that word of mouth is one of the best ways to build a business.  What is word of mouth?  It is simply someone saying something nice about your business. Word of mouth is happening all the time. Capturing the word of mouth of your customer and then placing it on your website or Facebook page is all you need to do to ensure that everyone who visits your site is exposed to that positive and sometimes emotional praise. I believe that this is a strategic necessity for any business and it should be part of your ongoing marketing efforts.

How do I capture and not fake it? There are a number of options for getting testimonials from your customer to your website like emails, web forms and review sites.  We at VocalReferences have put together a unique tool set which simplifies collecting and displaying testimonials.  I encourage you to check out our website where you will learn more about how many businesses are taking advantage of our tool set to capture & display real testimonials on a daily basis - without faking it.

Co-Founder VocalReferences